strategic design + branding
The Georgia Tech College of Architecture approached Portfolio Center to help create an identity for themselves that would unify all five schools of study contained within the college. We felt that the content and styling of the brand should reflect the impressive student driven research and development. Through extensive research and collaboration with the faculty, staff and students from the college we realized that all five schools have one common theme in their research and curriculum; structure and composition. This realization led to renaming the college and a visual emphasis on structural elements at different physical and conceptual scales.