strategic design + branding



The guerilla marketing campaign “Live off the land” encourages people to grow their own sustainable source of vegetables, regardless of their urban living environment. To promote the campaign, stickers applied to a vegetable prompt the seed packaging, thus encouraging people to take a packet and grow edible plants from the seeds at home. An infograph created by using real produce to stamp the packaging, provides visual information to show the health benefits of growing your own vegetables. The colorful stamps are a great way to add vibrant color to plain, inexpensive packaging, and successfully seize the intended consumer’s attention. The infographic on the packaging was screen printed and edges are hand-stitched to enclose the seeds.


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