strategic design + branding
LIFETIME COLLECTIVE RETAIL BRANDING
Lifetime Collective is a clothing line based out of Vancouver that is inspired by the communities we live in, the places we travel to, and the curious characters that surround us. The branding is complete with a new logo, summer season lookbook, tees and collateral based on the theme Picking Up the Pieces—an emotional journey everyone has endured. The brand continues to explore the creative ways we adapt and the steps we take to resolution. The art direction in the lookbook takes you on an internal and literal journey set to inspire and equipped with daily theme songs, journals, and traveling clutch case.